Social Media Engagement For Dummies

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· 28 ratings · 4 reviews

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Jan 06, 2014 David Roberts rated it really liked it

The book I read to research this post was Social Media Engagement For Dummies by Aliza Sherman et al which is a very good book which I read at http://safaribooksonline.com

A lot of what is in this book is in other very similiar books which I have reviewed. It's obviously about promoting your business on social media platforms and concentrates on the main ones twitter, facebook, pinterest, google+ & linkedin. Apparently google+ has overtaken twitter and is the 2nd most popular social media site. There is also blogging, podcasting and conferencing. You should try and contribute other stuff apart from what is related to your business especially stuff like humor and should add a human touch. One of the most common complaints about businesses promoting themselves on social media is they appear to have no personality. Something which might also help is apps like hootsuite & tweetdeck which merge your social media information into one program making things easier. Something else the book looks at is location based marketing like foursquare and yelp although these probably work best for locally based businesses like restaurants seeking local customers. YouTube which funnily enough is owned by Google, the biggest search engine, is reputed to be the 2nd biggest search engine such is the huge amount of video uploaded on that site. If you are promoting your business on YouTube, humor is probably key to it being successful. One company had a lot of success doing a video where they crushed an iphone in one of their blenders. I did quite enjoy reading this book but it's something I knew a lot about already and didn't find a lot of new information.

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Jan 26, 2014 Suzi Dafnis rated it really liked it

I love a good Dummies book and this one is easy to follow and well written. Both speakers know this world and provide really easy to implement strategies.

A great read for myself as I am looking to learn more about social media. Got some great insight into the basic difference for engaging on various social medias, tips, and pitfalls to avoid.

Aliza Sherman is a Web pioneer and Cannabis Entrepreneur. Fast Company magazine recently named her one of the "Most Influential Women in Technology." Newsweek named her one of the "Top 50 People Who Matter Most on the Internet" after she founded the first woman-owned Internet company, Cybergrrl, Inc. and the first global women's Internet networking organization, Webgrrls International. Today, she Aliza Sherman is a Web pioneer and Cannabis Entrepreneur. Fast Company magazine recently named her one of the "Most Influential Women in Technology." Newsweek named her one of the "Top 50 People Who Matter Most on the Internet" after she founded the first woman-owned Internet company, Cybergrrl, Inc. and the first global women's Internet networking organization, Webgrrls International. Today, she is CEO and co-founder of Ellementa, the fastest growing cannabis wellness network for women. ...more