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An Advertiser Wants To Increase The Quality Score

Hey, iCertificationHelp Team has found the correct answer to the question An Advertiser Wants To Increase The Quality Score Of A Low–Performing Keyword. Which Approach Would You Recommend? bellow is the solution to this question, and the correct answer is marked as a "Green Colour".

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Set an ad group bid adjustment of +20% for that keyword
  • Delete the keyword and use Keyword Planner to find more relevant keywords
  • Delete the keyword and add a synonym of the keyword to the campaign

Correct Answer: Modify the ad associated with that keyword to direct to a highly-relevant landing page

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Answer Explained in Details about Modify the ad associated with that keyword to direct to a highly-relevant landing page: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords' "Status" column. The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank. It's time to identify poor-performing keywords and make them work harder for you. You'll want to improve the relevance of your keywords to help boost their Quality Scores, or modify the match type for ones that aren't helping you meet your advertising goals, or delete duplicate keywords in your account. You can also filter your performance data to find low-performing keywords.

if you have more query regarding this question, then please do visit the link for more details: https://support.google.com/adwords/answer/2453976?hl=en

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An Advertiser Wants To Increase The Quality Score

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